MKT 4230 - 40
S. Oneto
University of Wyoming
$75.00
Introduction to integrated marketing communication, the coordination of an organization’s advertising and promotional efforts. Emphasis on how marketing communication is used by organizations to further their marketing objectives. Among the tools available to the integration process are advertising, sales promotion, personal selling, sponsorship marketing, and public relations.
Spring 2027
10/19/2026 - 01/25/2027
01/19/2027 - 05/07/2027
Online - Asynchronous
Delivered completely online over the Internet without face-to-face meeting requirements or required meeting times from the instructor. Access to course materials will require login. (ASYNCHRONOUS)