Course/Section: MKT 4230 - 40

Instructor: S. Oneto

College: University of Wyoming

Additional Course Fees: $75.00

Description: Introduction to integrated marketing communication, the coordination of an organization’s advertising and promotional efforts. Emphasis on how marketing communication is used by organizations to further their marketing objectives. Among the tools available to the integration process are advertising, sales promotion, personal selling, sponsorship marketing, and public relations.

Term: Spring 2026

Registration Dates: 10/20/2025 - 01/26/2026

Class Dates: 01/20/2026 - 05/08/2026

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Delivery Method: Online - Asynchronous
Delivered completely online over the Internet without face-to-face meeting requirements or required meeting times from the instructor. Access to course materials will require login. (ASYNCHRONOUS)