Course/Section: COJO 3300 - 40

Instructor: J. Campbell

College: University of Wyoming

Additional Course Fees: $75.00

Description: Studies fundamentals of copywriting in mediated communication. Provides information about the psychology of advertising, advertising appeals, strategy, and structure of ads and other marketing materials. Includes exercises in basic principles of copywriting for print, electronic and digital media. Prerequisite: COJO 2100.

Term: Spring 2025

Registration Dates: 10/21/2024 - 01/27/2025

Class Dates: 01/21/2025 - 05/09/2025

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Delivery Method: Online - Asynchronous
Delivered completely online over the Internet without face-to-face meeting requirements or required meeting times from the instructor. Access to course materials will require login. (ASYNCHRONOUS)