FSHM 2510 - 30
R. McGuire
Northern Wyoming Community College District
$30.00
This course addresses the need to better understand hospitality consumers in an increasingly competitive marketplace. Students study how to verify the needs and wants of consumers, tailor the product-service mix to satisfy those needs and wants, and promote the mix to maximize income. Key marketing strategies are addressed, as well as the interrelationships between marketing, sales, advertising and their significance on consumers
Spring 2019
11/06/2018 - 03/13/2019
03/14/2019 - 05/10/2019
Online - Asynchronous
Delivered completely online over the Internet without face-to-face meeting requirements or required meeting times from the instructor. Access to course materials will require login. (ASYNCHRONOUS)
Registration closed