MKT 4230 - 40
S. Oneto
University of Wyoming
$75.00
Introduction to integrated marketing communication, the coordination of an organization's advertising and promotional efforts. Emphasis on how marketing communication is used by organizations to further their marketing objectives. Among the tools available to the integration process are advertising, sales promotion, personal selling, sponsorship marketing, and public relations. Prerequisites: MKT 3210, advanced business standing.
Spring 2022
10/25/2021 - 01/22/2022
01/18/2022 - 05/06/2022
Registration closed