MKT 2050 - 40
B.Yeates
Central Wyoming College
This course provides the student an opportunity to explore social media and the role it plays in communication and marketing to consumer. Current social media platforms and their role in digital marketing strategies are examined, along with the concepts and scope of integrated marketing communication, search engine marketing, and content marketing. The student will investigate the evolution of social media marketing strategies and the ethical issues involved in their use, in addition to studying social consumers and their behaviors and e-Commerce in relation to social media marketing. (3 lect.) SOC
Fall 2020
11/05/2019 - 05/25/2020
08/24/2020 - 12/11/2020
Hybrid
Delivered through a combination of face-to-face interaction and online over the Internet. Students will have to meet at a specific location and time according to a schedule. Online participation may require camera and microphone if also synchronous. Access to course materials will require login. (SYNCHRONOUS & ASYNCHRONOUS)
Comments: Web Conference class. Computer will need camera and microphone capabilities. This class will be delivered over the Internet using two-way, interactive web conferencing. Students are required to have a computer or mobile device with camera and microphone capabilities, students must attend during the scheduled days and times. For questions on class delivery call (307) 855-2115. Students will meet via Zoom except the following dates: 09/10, 09/24, 10/08, 10/22, 11/12, 12/03, 12/10.
Registration closed