Course/Section: MKT 2050 - 60

Instructor: B.Yeates

College: Central Wyoming College

Description: This course provides the student an opportunity to explore social media and the role it plays in communication and marketing to consumer. Current social media platforms and their role in digital marketing strategies are examined, along with the concepts and scope of integrated marketing communication, search engine marketing, and content marketing. The student will investigate the evolution of social media marketing strategies and the ethical issues involved in their use, in addition to studying social consumers and their behaviors and e-Commerce in relation to social media marketing. (3 lect.) SOC

Term: Spring 2020

Registration Dates: 11/05/2019 - 01/12/2020

Class Dates: 01/13/2020 - 05/07/2020

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Delivery Method: Online - Asynchronous
Delivered completely online over the Internet without face-to-face meeting requirements or required meeting times from the instructor. Access to course materials will require login. (ASYNCHRONOUS)

Additional Info Comments: Internet class. Computer and Internet experience recommended. For questions on class delivery call (307) 855-2115.