Course/Section: AGEC 4050 - 40

Instructor: H. Da Costa Santos

College: University of Wyoming

Additional Course Fees: $75.00

Description: Students develop a strategic marketing plan for an agricultural and food product. Content includes study of aspects of the global food industry influencing consumer demand; contemporary topics in food marketing and policy; agricultural supply marketing; marketing research methods; marketing profitability measures; pricing; new product information; branding; and industry competitive analysis. Prerequisites: AGEC/ECON 1020 or ECON 1020 and MATH 1400.

Term: Spring 2027

Registration Dates: 10/19/2026 - 01/25/2027

Class Dates: 01/19/2027 - 05/07/2027

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Delivery Method: Online - Asynchronous
Delivered completely online over the Internet without face-to-face meeting requirements or required meeting times from the instructor. Access to course materials will require login. (ASYNCHRONOUS)