Course/Section: MKT 4240 - 40

Instructor: D. Duber-Smith

College: University of Wyoming

Additional Course Fees: $75.00

Description: A study of the dimensions of the consumer market and decision-making processes of consumers through analyzing economic, personal, social and situational influences on the consumer market and on buying behavior. Prerequisites: MKT 2100, junior class standing.

Term: Spring 2026

Registration Dates: 10/20/2025 - 01/26/2026

Class Dates: 01/20/2026 - 05/08/2026

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Delivery Method: Online - Asynchronous
Delivered completely online over the Internet without face-to-face meeting requirements or required meeting times from the instructor. Access to course materials will require login. (ASYNCHRONOUS)